Summary

Operations and product professional with 6+ years of experience across sports technology, data operations, and SaaS. Led international teams and high-volume data operations at StatsPerform (Opta), earning three promotions in under four years. In 2026 I founded STAT-Tag, a SaaS platform now used by 50+ users across six countries. Experienced in process automation, data quality, and translating user needs into practical product decisions.

Core skills

Operations
  • Operations Management
  • Team Leadership
  • Workforce Planning
  • Process Automation
  • Stakeholder Management
Product
  • Product Development
  • Roadmap Prioritization
  • User Discovery & Feedback
  • SaaS
Data & Technology
  • SQL
  • Excel Power Query
  • Data Analysis
  • AI-Assisted Development
  • Cloudflare
  • Supabase
  • Stripe
  • JIRA
  • ServiceNow
Sports
  • Performance Analysis
  • Data Collection
  • Coach & Client Collaboration

Experience

STAT-Tag Founder

January 2026 – Present

  • Founded and launched STAT-Tag, a web-based video-tagging and analytics platform for sports coaches and analysts, growing to 50+ users across 6 countries in the first year.
  • Orchestrated end-to-end product development, executing full-lifecycle architecture, UX/UI design, and product roadmap strategy, utilizing AI-assisted development tools to accelerate time-to-market.
  • Conducted targeted user discovery and feedback loops with coaches and analysts to prioritize the product backlog, successfully launching a custom event-to-video tagging engine, automated in-app distance calculators, and third-party data integration.
  • Drove zero-cost customer acquisition through industry networks, university partnerships, and organic channels (LinkedIn, Reddit, rugby communities).

StatsPerform (Opta)

September 2021 – November 2025

Senior Operations Team Lead

March 2024 – November 2025

  • Directed a high-volume global operation of 6 direct reports and 100+ analysts across Ireland and Portugal, successfully scaling data collection to support 25,000+ rugby matches annually across roughly 40 competitions, while achieving a 98.5% on-time delivery SLA.
  • Managed live production workflows across ~3,000 data points per match, using custom dashboards to hold 97.5% data accuracy and cut location-coding latency 14% (3.5 to under 3 minutes).
  • Cut weekly scheduling time in half (2 days to 1) by automating workforce scheduling for 100+ analysts in Excel and Power Query, closing coverage gaps and balancing workload.
  • Cut payroll processing time 60% (5 hours to 2) by automating time-tracking and building an end-to-end discrepancy-resolution process.
  • Oversaw a €200,000+ annual training budget to design and scale a 200+ hour curriculum for 50+ new analysts yearly, increasing pass rates by 15% and boosting initial production accuracy to 96%.
  • Replaced ad hoc group chats with a searchable knowledge base in Microsoft Teams, cutting repeat queries and surfacing recurring operational issues for leadership.
  • Promoted two analysts into full-time roles and mentored my successor into the Senior Team Lead position.
  • Collaborated with product, engineering, and operations stakeholders to optimize data collection workflows and assess market expansions, successfully launching coverage for high-profile competitions including Japanese university rugby and the All-Ireland League.

Operations Team Lead

June 2022 – March 2024

  • Directed international rugby data collection and QA operations, leveraging performance metrics and trend analysis to eliminate systemic errors and maximize data reliability across high-volume global markets.
  • Used JIRA and ServiceNow to centralize issue tracking, reducing resolution times and visibility gaps across technical teams.
  • Orchestrated cross-functional operational improvements across scheduling, data collection, QA, and workflow design, aligning diverse stakeholders to deliver complex initiatives on time and in scope with strict deadlines.
  • Earned rapid promotion to Senior Operations Team Lead as a result of exceptional operational performance, team leadership, and consistent delivery of high-quality data products.

Analyst/Senior Analyst

September 2021 – June 2022

  • Executed real-time data collection and QA for live rugby competitions, building advanced technical expertise in complex event coding to meet strict live-production latency requirements.
  • Trained and mentored junior analysts on global data-collection standards, speeding onboarding.
  • Promoted twice in under a year (to Senior Analyst, then Operations Team Lead) based on technical performance and leadership.

Gallagher Chiefs Performance Analyst Intern

January 2020 – August 2020

  • Delivered real-time statistical analysis during live matches, translating in-game data into tactical insight for coaches and players.
  • Built and organized performance databases and video pipelines, speeding coaching-staff access to training and match footage.

Education

University of Limerick
BSc Sport and Exercise Sciences, Honours Degree

Additional

Garryowen FC · AIL Division 1A Rugby Player 2017 – 2025

Olympic Club Rugby · D1 Men’s Club Rugby Player 2025 – Present